At times we feel that creating things right in a visionary manner or through machines is quite an easy task for everyone and in the similar way we find this easy for the social media works as well. But, there is one thing that really peers out of the possibilities and creations that are to be done out of the box and with new ideas!
That is THE STRATEGY TO CREATE SOCIAL MEDIA MARKETING!
To consider this task as a difficult one definitely has a reason that is it is done and planned after taking one step backward in-order to achieve uncountable steps forward. The specific strategy is to be set in such a way that it could generate an impact on the viewers as well as the organisation as well.
According to our experience in working specifically for various companies so as to frame strategies for social media marketing we realised that it requires dominant techniques that work effectively!
Some of the major points that we need to keep in mind while creating the marketing strategies specially for the year 2020 are listed below :
1. SET YOUR GOALS :
In order to have an effective social media strategy it is very important to have a clear vision of our aim that we want to achieve. Then the further steps to initiate this process further are :
Connect with customers
Generate traffic on your website
Produce sales and leads
Boost up the brand engagement
Build up a community
Effective customer service
Make your customers your first priority
Take a periodic feedback
Participate with your customers
Join in activities
And the list goes on and on…
2. CHOICE OF MEDIUM :
There are certain questions that are required to be answered or kept in mind while making a decision of medium like,
Is the strategy being made of awareness or generate more leads?
What channel does target audience prefer?
What kind of content is required to be posted?
What medias will the post contain?
What are the competitive platforms that the challengers are on?
Maximum platforms you can manage?
And many more….
3. PERFORM SOCIAL MEDIA COMPETITIVE STUDY & ANALYSIS :
A competitive analysis plays a major role in the growth and development of the strategy making of social media marketing! As it helps in :
Know the weakness of the competitors
Analysis their growth and performance
Types of clients engagement
Know the loop holes
Frame policies to make people choose you
Develop different strategies etc,
4. DEALS,CONTESTS,ENGAGEMENT,PROMOTIONS & AWARENESS :
Social media advertisements are one of the most subtle way of creating awareness among the audience. Organise competitions and contest to make the audience feel engaged. This would make the feel valued and loyal towards the organisation. Announce contests with rewards so that the audience to make them involved in your organisation, reward the winners and develop many more involvements that would keep them connected and aware!