PERCEPTION OF MARKETING
“Amazing things will happen when you listen to the consumer” – Jonathan Midenhall
Yes today’s blog is about our consumer and his perception about marketing. We will discuss about,
What is marketing?
What does people thing of marketing?
Is marketing is sales or its just advertising or they both are actually the part of marketing? Questions like this will be answered in this blog.
WHAT IS MARKETING?
MARKETING is the activity, a processes for creating, communicating, delivering and exchanging offering that have value for customers, clients, partners and society at large.
IMPORTANCE OF MARKETING
Marketing is very helpful in exchange or movement of goods.
Marketing actually helps in raising and maintaining the standard of living of the community.
Marketing creates employment in economy.
Marketing generate huge revenue for companies.
Marketing create space for innovation.
If we compare marketing with advertising from perception of marketing then it seem like advertising and marketing are two concept that share exactly the same objective of altering consumers to products and services being sold.
COMPARISON BETWEEN MARKETING AND ADVERTISING
Marketing is a process that involves design, creation, research and data mining about how to best align the idea of product or services with the target audience.
Advertising is a literal process of making a product and service known to audience. It is a description used to present the product, idea or service to the world.
An advertising is promotion of product, brand or service to a viewership in order to attract interest, engagement and sales.
Advertising must be timely and used in specifically strategic way.
Advertising comes in many forms, from a hardcopy to interactive video to application on mobile phone.
We hope we are good with basics of marketing and advertising here, but the most important part here is perception Yes, the perception of our customer about everything.
CUSTOMERS PERCEPTION ABOUT MARKETING IN TODAYS WORLD.
Customer perception refers to the customer’s opinion about your business or products or services.
It tell us how customer feel about your brand including every direct or indirect experience they have had with your company.
By monitoring customer perception your business can spot common user pain points and improve the customer journey.